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Leave your eyebrow pencil behind for 12-18 months with our innovative Ombré/Powder Effect semi-permanent brow solution. Wake up every morning with flawless eyebrows and spend that extra 20 minutes
catching-up on your beauty sleep.

Get a free phone consultation and price quote to see if Powder Effect is right for you.
Our brows last 12-18 months. Powder Effect saves your time every morning. You will wake-up and go to sleep with brows that make you feel confident and beautiful!

WHAT IS POWDER EFFECT?

Developed by Nadia Afanaseva exclusively for our studio, this semi-permanent treatment enhances and defines the natural brow shape with pin-dot pigment application–no makeup necessary!

What is the difference between
Powder Effect and Microblading?

Powder Effect is a painless procedure with little downtime, and heals more quickly than microblading.
With a gorgeous airbrushed finish, Powder Effect recreates the makeup you normally wear. It never smudges or fades throughout the day. Instead, it fades naturally in 12 to 18 months. Powder Effect gives you beautiful brows with the freedom to go makeup-free.

WATCH THIS 1-MINUTE VIDEO TO LEARN MORE ABOUT OUR POWDER EFFECT PROCEDURE

Meet Our Team of Experts

NADIA AFANASEVA – Master Technician

Founder and Master Technician at Eye Design New York

Beauty Competition Judge of Honor

Speaker and Coach

Celebrity Instagram Influencer

Multiple Beauty Competition Winner

Certified Trainer

PMU, Lips, Eyeliner, Nanoblading, Microblading, Eyelash Extesions

10+ years

Work experience

30 Certificates

Permanent Makeup / Microblading / Brow Tinting Certified

3 State Cosmetology and Permanent Makeup Licenced

New York State / California State / Florida State

PMU, Lips, Eyeliner, Nanoblading, Microblading $2000.00
Initial procedure (Consultation + Drawing + Numbing + Procedure)
PMU, Lips, Eyeliner, Nanoblading, Microblading $500.00
Touch up (in case if need it)

Nadia’s Portfolio

LAURA – PMU & Eyelash Extension Technician

6+ years

Work experience

10 Certificates

PMU, Lips, Eyeliner, Nanoblading, Microblading, Eyelash extensions,
Volume lash extensions, Kim effect, Lash lift, Laser removal

Licenced in New York State

Eyelash extensions $200.00
Initial procedure (Consultation + Procedure)
PMU, Lips, Eyeliner, Nanoblading, Microblading $590.00
Initial procedure (Consultation + Drawing + Numbing + Procedure)

Oksana – PMU Technician

5+ years

Work experience

5 Certificates

PMU, Lips, Eyeliner, Nanoblading, Microblading

Licenced in New York State

PMU, Lips, Eyeliner, Nanoblading, Microblading $590.00
Initial procedure (Consultation + Drawing + Numbing + Procedure)
PMU, Lips, Eyeliner, Nanoblading, Microblading $200.00
Touch up (in case if need it)

WATCH VIDEO REVIEWS FROM OUR CLIENTS

Social Media Star Nneya Richards

Social Media Star Rocio Laura

7 Simple Steps For Flawless Eyebrows With Powder Effect

  1. Complete the form online or give us a call for a free phone consultation!  +1 (917) 300-0317
  2. During the first hour of your treatment, you will work alongside the technician to draw your new brows until you are both happy with the sketch.
  3. We apply numbing cream so you are completely comfortable throughout the procedure.
  4. The painless Powder Effect procedure begins!
  5. We apply our hypoallergenic and mineral-based Eye Design pigment. Our formula is completely safe, and our technicians are experts who can mix colors to create a custom look for you.
  6. After a short waiting period of about 10-20 min, the pigment will settle. We will make sure you love your new look before getting you cleaned up and ready to go!
  7. There is less downtime with Powder Effect than traditional microblading! The healing process is extremely easy and quick.

WE ONLY USE NATURAL, MINERAL-BASED PIGMENTS

Our pigments are hypoallergenic & completely safe for the body. They fade naturally over time.

WE OFFER A RANGE OF NEUTRAL COLORS

ALL ARE EASILY CORRECTED OR CHANGED

PIGMENT WILL FADE NATURALLY IN 12-18 MONTHS

We’ve happily served

more than 30,000 customers

in the past 5 years

Mike Grachkov

Co-Founder & CEO of Eye Design New York
Founder and CEO of Eye Design Store

 

 

  • Serial entrepreneur
  • 17 years in business, 10 years in the Beauty industry
  • Build Eye Design New York Brand from $0 to $3m in revenue in just 3 years
  • Build Eye Design Store from 0 items to 40000+ inventory under private label
  • Expert in Branding & Advertising, Funnel Building
  • Expert in Beauty Product Development
  • Private Coach, Mentor, and Consultant
  • Investor and Private Business Club Board member

Meet the eye design New York founders

 
 

Nadia Afanaseva

Founder and master technician

 

 

  • More than 10 years in beauty industry
  • Founder of 3 Luxury Beauty Studios in New York, Miami, Los Angeles
  • Judge of International Beauty Competition
  • 3 state Licensed  
  • Taught more Than 5000 Students

Mike Grachkov

Co-Founder & CEO of Eye Design New York Founder and CEO of Eye Design Store

 

 

  • Entrepreneur & Business Mentor with 20 years of expertise
  • 12 years refining marketing and branding in the Beauty industry
  • Built Eye Design New York into a brand with revenues exceeding $25 million
  • Expanded Eye Design Store from zero to 40,000+ items under private label
  • Expert in Branding, Advertising, Funnel Building
  • investor and board member of an exclusive business club
  • Offers tailored coaching, mentoring, and consulting services
  • Need a roadmap to a multi-million dollar business?
  • MGBuzz.com - your magic button for success

VIP CLIENTS

Don’t just take our word for it: Eye Design is a world-wide leader in lash extensions and permanent makeup.
When you live life on camera, beauty is especially important. Take a peek at the celebrities and VIP clients who trust Eye Design!

Yes Man VICE

LL Cool J's family

Magic Johnson's family

James Charles

Aino Jawo

Yulia Zagoruychenko

Sandra Oh

Sasha Meneghel Szafir

Lohan Family

Sonja Morgan

Simone I. Smith

Magic Johnson's family

Yulia Zagoruychenko

Lohan Family

WE HAVE TRAINED MORE THAN 5000 STUDENTS OUR VALUABLE, WORLD-CLASS SKILLS

Press

As Seen In

"Microshading Is The Perfect Brow Option For Those With Sensitive Skin"

“The New Beauty Treatment for Bold, Thick Eyebrows”

“Microshading Is the Next Level Brow Treatment for Oily and Sensitive Skin”

“Everything You Need to Know About Microblading Your Eyebrows”

"I Tried Microblading to Get Hollywood Eyebrows"

“Eyebrow Microblading Will Simplify Your Beauty Routine”

 

 

 

 

“Microblading: The Eyebrow Trend Taking Over The Internet”

“Everything You Need To Know Before Getting Tattooed Eyeliner”

Our Services

Nanoblading

Innovative solution for sparse, over plucked and overwaxed eyebrows. Lasting results.

MICROBLADING

Innovative solution for sparse, over plucked and overwaxed eyebrows. Lasting results.

PERMANENT MAKEUP REMOVAL

If your eyebrows are asymmetrical, too thick, an incorrect color or lacking hair strokes, we can fix it!

LIP PERMANENT MAKEUP

Ideal for women who want to wake up beautiful
every morning!

EYELASH EXTENSIONS

Top quality eyelash extensions, customized volume, color and effects for every client.

LIP PERMANENT MAKEUP

Ideal for women who want to wake up beautiful
every morning!

EYELASH EXTENSIONS

Top quality eyelash extensions, customized volume, color and effects for every client.